Nov 21, 2024

7

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How Evri Reduced Integration Times & Streamlined Marketplace Connections with Helm

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The key with Helm was the immediate understanding of our business needs and the provision of scalable, out-of-the-box integrations. The commercial agreement based on volume was very attractive and helped us gain traction quickly.

How Evri Reduced Integration Times and Streamlined Marketplace Connections with Helm

Evri is a global leader in fulfilment and logistics, operating facilities across the UK, Europe, North America, and the Middle East. Their scale and pace demand seamless integrations with a wide variety of ecommerce platforms, marketplaces, and retail partners.

As they onboarded more brands and expanded internationally, Evri's ability to integrate quickly with client's sales channels become a critical bottleneck - delaying go-live dates, tying up developer resources, and restricting scalability.


The Challenge

Evri's fulfilment proposition required complex technical integrations for each new client and marketplace. Their previous approach created three core challenges:

  1. Long Integration Times

    Each integration took 6 to 12 weeks to complete. Some marketplaces, like Amazon, introduced further delays due to long API key approval processes - adding months to the timeline.

  2. Developer Resource Drain

    Integrations diverted in-house developers away from their main roadmap. This created friction across sprint cycles, slowed delivery on other projects, and added pressure to the technical team.

  3. Scalability Barriers

    Without a faster and more flexible system, Evri couldn't scale at the pace they needed. Every new channel required manual workarounds, impacting speed to market and client onboarding.

The Solution

To solve these challenges, Evri partnered with Helm - selecting a platform that combined multichannel integration and courier management in one powerful system. The reasons were clear:

✅ Pre-Built Integrations

Helm offered 150+ ready-to-use connections to marketplaces, webstores, ERPs - everything from Amazon and eBay to Linnworks and OrderWise.

✅ Scalable Commercial Model

The usage-based pricing made it easy to scale, with no upfront integration fees or long lead times.

✅ Hands-On Support

Helm's team worked directly with Evri's technical leads to understand the business, address edge cases, and prioritise what mattered most.


Implementation

Rapid, No-Code Setup

New sales channels could be added in days - not months. Evri could activate integrations quickly with minimal developer input.

Realtime Stock & Order Sync

Helm's API allowed live syncing of inventory and orders across all platforms - improving accuracy and preventing overselling.

Custom Development

When Evri needed integrations Helm didn't yet support (e.g. OrderWise), the team delivered fast, reliable custom work - along with tailored API features like product ID mapping.


Results

  • Integration time cut from 12 weeks to under 7 days

  • Fewer developer hours spent on marketplace and system connections

  • Faster client onboarding and go-lives

  • Improved inventory accuracy and order sync

  • Ability to scale across regions without integration delays


"Helm helps us achieve our main objective of getting orders out the door efficiently. Their understanding of our challenges has been incredible." - Tom Bradley, Application Leader at Evri.


Conclusion

By switching to Helm, Evri transformed integrations from a technical bottleneck into a competitive advantage. With rapid channel onboarding, automated stock sync, and a flexible, scalable architecture, Helm enabled Evri to grow faster - with less friction and more confidence.


Want to scale your integrations without the bottlenecks? Let's talk.

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